In the modern world, we have become more fascinated with logos especially, on our clothes. For the companies, a logo creates a brand identity, where as for general people it works as a means of displaying status. The appeal of an ordinary shirt increases a lot, the moment you put a logo on it. The impact of a logo on our life is getting significant each and every day.
Whether it is a multinational company or a sports club, they got recognized by their logo. According to a market survey, logo plays an integral part in building the popularity and increasing the business of an organization. A logo is an important part of your brand style. It’s the first thing a customer sees, so you need to use this opportunity to make the right impression and separate your brand from the rest.
Apart from the aesthetic appeal logos on clothing can serve multiple purposes, take a look at them.
- Logo on your corporate clothing can have a positive impact on your in-house workforce. It will generate a sense of belonging among your employees. If your employees are wearing your company’s logo neckties while attending a meeting, seminar or business meet it will lift their morale, confidence and pride.
- Logos imprinted on the clothing of your employee help you to spot them easily and differentiate non-employees in your facility and on your work site. This can prove really useful on a crowded site.
- A logo imprinted on ties, shirts or caps, can serve as a walking advertisement of your company. If any of your employees are seen on the street on their way to work, others will take notice of the brand by the logo. It can give your brand an extra mileage in an innovative way.
People can connect a brand identity to a particular company through a visual branding design. You could cash in the popularity you have garnered by the promotion of your brand through your unique corporate logo.
From the McDonald’s golden arches to the three ellipses seen in the logo of Toyota, world’s most iconic brands take their logos very seriously. On the smartphones we use, on the clothes we wear and on the food we buy, logos are everywhere. Corporate logos portray the face of the company by graphically presenting the unique identity of the business. Logos are also a shorthand way of referring to the company in advertising and marketing.
The industry is crowded, cut-throat and often money-losing. It is getting really tough for the businesses to remain relevant among their clients and earn their long-term loyalty. Here are few tips on how to make the most out of your logo for the branding of your company.
Make your logo visible to your customers- Whether you are running a restaurant or offer security services, the logo of your company should be visible on the dress-code of your employees. Make your logo printed on their ties, hats or on their aprons. Make your logo imprinted on the minds of your customer through continuously displaying it in front of their eyes.
Attend business conferences with a customized attire- Attending business conference with an exclusive dress-code of your company is a fantastic way to display your professionalism. Make sure that the employees who are going to represent your company at the conference have properly matched corporate logo neckties with their suits. Your employees can enhance the acceptability of your brand through a customized dress to the potential customers or investors.
Uniforms for Projecting Competence- When your employees wear a customized uniform in a workplace or in a store setting, it invokes a sense of confidence among your customers and clients. It eliminates confusion from the customer’s mind who to approach for getting assistance or information.
You need to prove your quality and if your branding does not represent you as a trusted and professional company, consumers will prefer your competitors instead of you.
If you are invited to attend a corporate event, business conference or company gala, it is essential that you maintain appropriate business etiquette. Often it becomes overwhelming for people to select appropriate attire to attend the event especially for the persons who have never attended such occasions before. First of all, you need to understand the true intention behind business etiquette – the purpose of business etiquette is to create an ambience where everyone invited to the event feels relaxed and comfortable.
What is Business Attire?
Business attire refers to the clothing that employees wear to work such as suits and ties for men, but it does not mean that you need to rent a tuxedo. The dress codes range from traditional and formal to business casual, smart casual and casual. When you are attending a formal occasion your selection of dress must include a complete suit with cuff-links, corporate neckties and shoes. Take special care about your grooming. You must look presentable and elegant.
Tips for Attire at Corporate Events
The best possible way to dress up for a corporate event is to check the invitation note. In most of the invitation card the dress-code is defined. If it says formal, you could go with the suit you already have and match it up with a tie that is in the same colour tone as your suit. In an official party, do keep in mind that employees are scrutinized under a corporate microscope and a wrong outfit could make you the subject of funny gossip or unwanted stares. So be careful about your selection of attire.
Groom and Shine
Having a stubble is a fashion nowadays, but keep it properly trimmed and shaped. Clean shaved is always a safe option while attending a formal event. Don’t forget to wear a perfume but it should not be too loud or extravagant. In a formal event, you certainly don’t want to get noticed because of your smell. These little things matter a lot.
One important thing you need to keep in mind is that your attire should be impressive but you need to feel comfortable and confident at the same time.
Neckties are the most important accessories that not only improves the personality of the wearer but also enhances the overall attire as well. Imagine going for a wedding in a suit but without wearing a necktie. You will feel something missing with your attire. A necktie completes the overall look and feel of the outfit and makes you stand apart from others. Though we all know how important a necktie is, but most people still manage to wear the wrong tie for the wrong occasion or choose a different color which does not go well with the overall attire. Here are some points that will help you in rectifying the mistakes that you had made till now while wearing a necktie.
Choosing Proper Tie Length – While wearing a necktie, the length of the tie matters the most. It should be tied in such a way that the tip of the tie is touching the belt buckle. And also the most important thing to be followed is that the front section of the tie has to be longer than the inner narrow section.
Sleeve of the Shirt – The biggest mistake that one can make is by wearing a tie with short-sleeved shirt. Neckties are considered formal accessories and it looks best with long-sleeved shirts as well as suits.
Choosing the Right Colors and Patterns – Choosing the right color and pattern of necktie is important so that it compliments with the outfit you wear. If you are confused as to what color or pattern to choose from, always choose dark colored ties as they go best with most outfits as well as suits.
Choosing Proper Tie Width – Though the length of the tie is important as we have discussed above, the width of the tie is also very important. Tie width depends on your body type as well as the dress you are wearing. For formal gatherings and regular office visits, the width of the tie should be 2.75 to 3 inches. You can choose skinny ties if you are going to a party or any social gathering with friends.
Knowing the Dress Code – Choosing the right necktie for a particular occasion is another important aspect that most people tend to ignore. Whether you are going for a wedding or a party you must choose different neckties for each place as the dress code is different. You cannot wear a formal necktie and look cool in a party, vice-versa, you cannot wear a skinny tie and go to your office for a conference. Therefore the right choice of the necktie is very important.
Tie Knots – Always tie a proper knot while wearing a necktie. A knot holds the tie together and is the first thing that gets noticed by people when they look at your necktie. Some of the effective tie knots that you can try are:
- The Balthus Knot
- The Pratt Knot
- The Windsor Knot
- Four-in-Hand Knot
A necktie can reveal the personality and fashion taste of a man. Therefore you must avoid the mistakes and choose your necktie well when going out for a business meeting, social gathering or spending time with friends.
It is a myth that only a commercial entity is the place and its functional places is an ultimate option to go formal in fashion. Actually, acquiring handsome appeal with such sorts of attires can be done in wedding events too. It depends. All one need to do is get their wardrobe pre-arranged with some exceptionally done ties. Because, this is one such ingredient for the entire clothe genre that can competently enhance entire appeal and look of the wearer. But as far as corporate occasions are concerned, custom ties can simply do wonders.
Smartness added with comfort is always appreciated by trend setting fashion loving men and women of this age. From attires to accessories all needs to be equally blended with these two facets. Then are requirement of the appealing clothing pattern being exclusive and that it gets created with class-apart fabric. Now, all these necessary wants gets extended, if the outfit’s pattern is formal or for corporate usage.
Creating identity of its own is something that ever other commercial enterprises demands of. After all, this classification makes them to win over the crowed of many. At a ceremonious event organized by such entities, they can establish this essential necessity through ties that get finely customized by creative designers. Not only does it helps the employees to get along with princely charm, but gives them a feel of confidence and self-boost too. Moreover, they can wear such merchandise for regular office days too.
Shops and stores are many from where neckties or accessories like these can be obtained. But it is assured that the aura, charm, easiness, class, exceptionality and various other commendable factors can only be persuaded through online portals particularly dealing with ties, bow tie and more. Even the corporate neckties that one gets to avail from such internet based stores are of real splendor. Gaining a stylish look and generating attention from others that too, in a pocket-friendly way gets awesomely fulfilled with it. No wonder, these stores are an obvious answer for settling with princely neckties in a quicker and easier mode.